The "Colectivo Ecologista Jalisco" needed to generate material for a communication campaign aimed at showing Guadalajara's citizens how, highly toxic pesticides are not useful in preventing and fighting the spread of Dengue Fever through mosquitoes’ bites.
It was very important to explain the available alternatives and the consequence of pesticide application.
This material was thought to be used on the web and for social media communication.
The information layout designed had the core concept of the lifecycle, because without understanding the mosquito’s lifecycle it is impossible to undergo actions that will guarantee the prevention of Dengue Fever’s spreading. This material made great stress on the downfalls of pesticide usage versus preventive action.
Final graphics were developed by an independent studio hired by the organization using the original concept and information design.