First assignment: bring out the 2D must have elements from a piece of visual design that I really liked.
I want to comment on the selection of the material since it was quite a process. I was going to go for a poster that was recently published in a public artFacebook page, to protest against the terrible job the Mexican president has been executing. I think it is a marvelous poster, for in its simplicity portrays the political situation of the country.
But as good as it is, it doesn't appeal to the kind of graphic design work that I am drawn to. So I followed my instincts and decided for this wonderful poster by Alia Penner which is a perfect communication device to announce a screening of Henry Jacob's famous "The Fine Art of Goof Off"
And as much of a "mess" as it might look like, it is actually very well built with all the 2D design must haves very well devised.
I know there is a possibility this is an actual font, but digital analysis and looking at the work renders a clear conclusion of how this most likely is a hand-made font.
A complex grid system that was used with flexibility. A very important decision, not just because if follows the designer's style (I know it is a discussion whether designers should have a certain style or not) but because the "rhythm" it provoques speaks for the material it is advertising.
With a very narrow scheme it really gives a 60s-phisicodelia feel to it, which is exactly the aesthetic of the work being screened .
Yes, there is negative space here and it is used to arrange the groups of information shown.