Visual Communication

The Un-Presentation card

According to this site more than 27 billion business cards are produced each day. How many of them do you think are kept?

At least as far as I'm concerned once I've connected with the person who gave me their card I will eventually toss it (or keep it in the black hole that is that-little-drawer-you-never-open). I know there are some cultures that take the business card giving very seriously (japanese will recieve and give the cards in the most ceremonious way),


But, lets face it, overall it is an object in desuse. Nevertheless, and in the interest of completing my final Visual Communication assigment to absolute satisfaction I set myself to come up with an alternative that would still follow the indications given: "Design a business card for yourself or your business. Consider typography and layout carefully ... bring 17 actual-size, physical cards to distribute to the class. Card size is 3.5″ x 2″, unless there is a good argument for a different size or format."

So first things first...a little research:

  • That same site talking about the 27 million cards had some interesting non paper alternatives.
  • Apparently there is a lot of people looking to create business cards that are more usefull. Most of them listed here.
  • Then there is people who really gave some thought to their stand out cards. In this list there is even an example that makes reference to the japanese ceremony I was talking about before.

So this inspirational research made me realize that whatever I was developing had to be: Fun, Important and Inspiring. Brain storming from this rendered the need to:

Create a business card that would help my contacts find me on the W W W but also find each other or point people towards important, inspiring or interesting spaces in the real world, even their own businesses.

And the web where all this craziness will find a place would be kept within my own website towards which my card will point to.

Thinking about the graphic image I decided that the mascot for this system would be a Chanekeh:

"Chanekhs are legendary creatures in Mexican folklore. They are conceived of as small, sprite-like beings, elemental forces and guardians of nature."

So, people recieving my card would actually recieve a 2D Chanek that they can stick anywhere they want and then mark in a collective map for anyone to look up. This will mean that also my social and professional network will become visible.

After some drawing and play-doh molding I came around with the final image of my chaneke. Hence I proceded to design the card, the site and habilitate it.

Lets see what the users make of it

Finding the colors around me AKA the hardest assigment so far

With a weather that never moved from around the 18oC (65oF) grey skies and almost persistent rain. Having to analyze the colors around me was really hard. Not because the pallete was quite homogeneous throughout the three days of my observations (30th Sept - 2nd Oct) but because it was SAD.

The result of these three days of looking around was an intense feeling of wanting to be elswhere. So I decided to tackle the project through that. Braved myself out into my street, took a picture and looked for the two earth-cams that were streaming images of the places where I would rather be Guadalajara MX and Mexico City. Seeing blue skies and sunshine washed some of the grey feelings and got me thinking of various options, starting by doing a composite image of the three cities in the same moment in time into one.

So after much analyzing and iterating color transformations and superpositions of the reality I was facing I decided that this poster was what better depicted the answer to the guide questions for the assigment:

"What colors do you consider the ‘foreground’ colors of your life? What are the persistent ‘background’ colors? How does the palette change based on context or time?"

Palette was consistently grey thoughout these days, nothing but artificial lightning changed the soroundings. 

So I decided to compose an image with a moment in time with the superposition of the colors I wished I was looking at:

1. Land and sky of "my two cities" in Mexico

2. My favorite color. There is a saying in Mexico when we want to refer someone who sees the bright side of everything. We say they see "Life in pink", hence the prominent figure in this composite is "Mexican Pink"

Now this is an image I could look for various days in a row...

Expressive letters

Would my name change if I used different typefaces to express it?

Being my name usage as maleable as it is, I tried to use this to give each one of my "names" a character through typeface

Baron Neue for my whole name. The most definite version of "me", yet with a little bit of creativity on its main letter: the R

The most used expression of my name, the way I sign everywhere. I used Bebas Neue, one of my favorite typefaces for its cleaness and efficency of space and expression.

This is the name that my parents gave me. Its a composed name: Queen-Wisdom. I like my name a lot, and I feel that this typeface Europe Underground Light expresses its sound, its meaning and the way I see myself.

My middle name seams playful to me, because it hides away, it is an alternate presonality that never shows, very few people know I'm called this way too. So I used Trout typeface.

Regina, my first and closest name. It definetly needs to be a sans serif with round lines and interesting details like the capital R form and the g. This typeface is Cocomat Ultralight.

This is the name I made for myself, literally. I use this "fake" name in my social media, and some of my friends even call me this now. In this case it is a watercolor handmade font.

Using letters to express a word's meaning

If you are not a spanish speaker...Lets see if you can guess what these words mean:


1. Mountains (Handmade Font in Ai)

2. Eat (Handmade Font in Ai)

3. Spinning top (Handmade Font in Ai)

4. Here (Europe Underground Light modified plus trace)

A little extra of my personal favorite: